The Importance of Instagram Story Highlight Covers: Shaping Brand Image and Boosting Engagement

The Importance of Instagram Story Highlight Covers: Shaping Brand Image and Boosting Engagement

Instagram’s evolution has seen it transform from a simple photo-sharing application to a powerful branding and marketing tool. One of the significant features that have spurred this transformation is Instagram Story Highlights. The highlights, and more importantly, their covers, play a pivotal role in shaping the brand image and attracting audience engagement.

The Importance of Instagram Story Highlight Covers

Instagram has imbued its stories feature with the aspect of ephemerality. However, with the advent of Instagram Story Highlights, these fleeting stories have gained a semblance of permanence, making them a potent tool in the arsenal of social media strategists.

Instagram Story Highlight covers are the first visual assets that greet a visitor on your profile, right after your profile photo. These covers, therefore, have an essential role to play. They are instrumental in drawing your audience’s attention, inviting them to engage with your stories, and compelling them to explore the rest of your profile.

Enhancing the Value of Your Instagram Story Highlights

The primary purpose of a highlight cover is to encapsulate the essence of the stories it represents. It should reflect your brand’s aesthetic and communicate the value that the stories offer.

To ensure that your story highlights and their covers add value to your profile, it is crucial to audit them regularly. Determine if they align with your brand’s overall aesthetic and are clear and easy to understand. If they appear cluttered or off-brand, it might be time to rethink your design strategy.

Clarity and Simplicity: The Key to Effective Highlight Covers

When designing your highlight covers, clarity should be your top priority. Icons are an excellent way to ensure this. They eliminate the need for text, making the highlight cover easy to comprehend.

Instagram Story Highlight Icons

If you decide to use text in your highlight cover, the key is to keep it simple. A word or two should suffice to convey the message. The text should be clear, succinct, and easy to read.

Brand Consistency: A Must for Instagram Story Highlight Covers

The aesthetic of your Instagram feed is a reflection of your brand. Therefore, it is vital that all elements of your Instagram profile, including the story highlight covers, align with your brand’s tone, colours, and word choices.

Companies like Later have mastered this aspect. A look at Later’s Instagram profile reveals a consistent theme of colours and style across all posts and highlight covers.

Eye-Catching Highlight Covers: A Sure-shot Way to Boost Engagement

Even as you strive for simplicity and brand consistency, it is crucial that your highlight covers are visually exciting. They should be designed to catch the viewer’s eye, encouraging them to explore the stories within.

The Role of Instagram Highlight Covers in Your Brand’s Social Media Strategy

The design and aesthetic of your Instagram Story Highlight covers is not a frivolous detail, but an integral part of your brand’s social media strategy. A well-designed highlight cover can significantly boost audience engagement and contribute to the overall appeal of your brand.

Our design and social media services are tailored to help brands capitalise on the power of Instagram Story Highlights and establish a strong online presence. With our expertise, your brand can make the most out of this valuable real estate on Instagram.


The Instagram Story Highlight covers are a vital part of your brand’s social media strategy. They play a key role in shaping your brand’s image on Instagram and attracting audience engagement. With the right design and aesthetic, these covers can significantly enhance the value of your Instagram profile.

Wwe offer design services that can help you create compelling Instagram Story Highlight covers that resonate with your audience and align with your brand aesthetic. With our help, your brand can leverage the power of Instagram Story Highlights to establish a strong online presence and drive engagement.